Founded in 1996, our name derives from ‘advocate’, meaning ‘trusted advisor’. We have learned, grown, adapted and transformed much in the years since, and now have the best Team ever.
Our people are our strongest asset. We call them ‘Advonians’ and admire the way each takes ownership of their client portfolio. Alongside the Advo Team, our other major investment has been in IT and the software our advisors use, which is constantly evolving.
We have 16 Payroll Advisors and 8 HR advisors and look after roughly 700 clients ranging in size from 2 employees to c.300. Most of our clients have between 25-50 employees.
Having recently acquired a country house as our new HQ, renovations are in progress to create a stylish and contemporary business and events hub in our local area.
“To offer a best-in-class resource for SME People & Payments by investing in our people, culture and software, and by being proactive on behalf of our clients.”
Tiga Creative Marketing
Working with Advo has been a game-changer for our business. The expertise and professionalism they bring to the table are outstanding.”
Advo HR makes the whole experience still feel in-house. They are always there to support and uniquely have a commercial mindset.
Advo’s accuracy, timeliness and pro-active approach continues to guide us through the complexities faced by UK businesses”
Thanks again for all your help and support. It’s been an absolute pleasure partnering with you, you’re a gem!
“They respond quickly to our technical queries, advise us and our staff well, and most importantly our staff get paid on time and correctly each month!”
Charlie Walker, MD
Clean For Good
“We are extremely happy with the exceptional services provided by Advo HR. Their team understand our business and the challenges we face [and] help us navigate the complexities of HR with professionalism and ease.”
Sharron Atkins, Assistant Foundation Director
Birmingham City Football Club Foundation.
CEO (joint MD)
Founder of Advo, established in 1997, Larry underpins the visions and strategies of the group. Highly regarded within the industry, Larry has an open-door policy with ideas & opinions at all levels being considered and valued.
Executive Director
Colin has a wealth of sector experience and a prominent industry profile. As Executive Director and shareholder he has a broad remit reaching into every part of the group to ensure Advo’s smooth running and continued growth.
Commercial Director
Chris first joined the Advo Board in 2008. Chris is a qualified financial Adviser with a wealth of business experience gained over 30 years. His role is to expand the HR & Payroll client portfolios and manage Advo’s many Strategic Partnerships. He is excited to explore the wealth of opportunities open to Advo One.
IT Director
With 20+ years of IT experience working across multiple industries and sectors, Kevin brings a wealth of knowledge and expertise to Advo. His in-depth knowledge of IT security, application development and user interfaces along with this teams experience enables a relevant, flexible and dynamic structure to support Advo, its partners and clients.
HR & Payroll Director
Alison oversees our HR & Payroll client portfolios and all aspects of client services. She is a Chartered Member of the Institute of Personnel and Development and has worked in senior positions and at Board level within the HR profession for 25+ years. Her broad range of experience, including in-house and outsourced HR and payroll has been gained working both for large corporations and SME’s and as an external consultant advising a myriad of businesses in a wide range of industries
Payroll Manager
Caroline manages the southern Payroll Team with overall responsibility for her team’s payroll portfolios. She has over 25 years extensive payroll experience at all levels within all types or organisations with specialisations in various payroll areas including pensions, global payrolls and the implementation of new systems.
HR Manager
As a Chartered Member of the Institute of Personnel and Development, Jenni has a wealth of experience across all areas and all industries. Jenni runs the HR client team and is Advo’s HR Manager.
Assistant Payroll Manager
Payroll Advisor
HR Consultant
Payroll Officer
Payroll Advisor
Payroll Advisor
HR Consultant
Payroll Advisor
HR Consultant
Payroll Advisor
Payroll Advisor
HR Consultant
HR Consultant
Payroll Officer
Payroll Advisor
Payroll Advisor
Payroll Advisor
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Advo Limited registered office:
Cobdown House, London Road,
Aylesford, Kent ME20 6DQ
Registered in England no: 04198766
They have been superb: always responsive, and always there to help and advise when most needed. I cannot recommend Advo HR highly enough.